![]() It contains a maximum of information about the product and its manufacturer. The brand has a new business card, not an independent logo. Below is a rectangular business card with basic information about the manufacturer. The central part stands out best of all ā an elongated oval in a diamond with three letters āCā in red. But the text is hard to read because it was done by hand. It contains many inscriptions and small details that are visually attractive. The debut logo resembles an informational label or a handout. This made it possible to make the brand recognizable, despite the frequent change of the trademark. But the design remained consistent: each successive version was somewhat similar to the previous one. Over the years, it has undergone at least 15 changes. One of her advertising success factors was a successful and visually appealing logo that garnered consumer confidence. The brand has become popular since the century before last, thanks to an aggressive marketing campaign. It differs not only in the country of production but also in composition: in addition to barley malt and hops, this US beer contains up to 30% rice. ![]() American Budweiser should not be confused with the Czech brand of the same name. Budweiser is a North American lager brand introduced in 1876, owned by the Anheuser-Busch Companies, LLC, and created by Carl Conrad & Co.
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